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Social Media Optimizer

Candidate Profile

* Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company”s products and services
* Contacting and maintaining relations with Bloggers
* Develop and manage online marketing campaigns for effectively driving brand awareness, engagement and traffic to social media pages.
* Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date
* Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
* Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
* Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
* Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
* Understanding User behavior in the online space
* Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
* Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
* Monitor trends in social media tools, trends and applications

Job Description

The Social Media Manager will implement the Company”s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Company Profile

Founded by IITians, PlancessEduSolutions is India”s first company providing video lectures delivered by top 100 rankers of IIT JEE. The company provides fresh study material and video tutorials to students preparing for boards, IIT JEE exam and other engineering entrance examinations. With its carefully-designed learning tools and commitment to excellence, the company aims to make it easier for the students to realize their dream of cracking IIT exam. Providing valuable support to the student community in every possible way, Plancess ensures that financial constraints don”t play a spoilsport when it comes to getting into your favorite engineering college and building a successful career.


Plancess Edu Solution Pvt Ltd
71, 2nd Floor, Udyog Kshetra,
Mulund- Goregoan Link Rd,
Near Nirmal Lifestyle, landmark ( near Marathon Max bldg)
Mulund West-400080

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