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SEO & SMO Specialist

Candidate Profile

We are looking for young, energetic and skilled SEO & SMO Expert to drive our SEO & SMO initiatives. As the in-house Strategist you will be overseeing the overall SEO & SMO Activities for the organization. Your job is to ensure top rankings in major search engines and to drive targeted and high traffic to our websites.

Job Description

• Formulating an overall SEO & SMO Strategy
• Keyword Research, Analysis and Benchmarking
• Competitor Research, Analysis and profiling
• Optimizing the website content to ensure maximum SEO Benefits [On-page optimization]
• Driving content strategy and efforts to complement the SEO efforts
• Monitor the data from Google analytics and identify key insights. Translate the insights into actionable SEO.
• Constantly test the website for errors that could affect the SEO Strategy and fix them.
• Constantly track the industry trends and come up with new SEO ideas that could improve the traffic.
• Managing the corporate profile on various social media platforms like Facebook page and profile, Twitter, LinkedIn and YouTube
• Keeping pace with emerging online trends to increase effectiveness of marketing and promotions also Ensuring engagement of users in Facebook and LinkedIn.
• Keeping an eye towards increasing brand visibility and promotions
• Promote YouTube channel and videos to increase subscriber and views.
• Analyze website complete structure including url structure and navigation structure.
• Site map generation (html, xml, urllist) and updation.
• Complete on page optimization including header tag, anchor tag etc
• Content analysis and updation on website using file zilla
• Manage website blog, post updation and increase blog subscriber
• Press Release Submission
• Monitor Traffic and all over website performance and prepare Weekly report

Company Profile

IRST PAPER IDEA INDIA PVT. LTD. (FPIIPL) was founded in year 2009 with the focus on providing world class software & business consulting solutions to the Indian Print Industry. FPIIPL strive to fuse minimal design with rich utility, content value and to achieve the most fluid experience in all of their products. The founding team of FPIIPL is comprised of experienced marketing, software and Internet entrepreneurs. The company has been through the full spectrum of ventures, from the early to the expansion stages.

In year 2010 FPIIPL founded PAPER BIND with the vision of providing cutting edge technologies which can address the problems being faced by print finishing industry. PAPER BIND today offer world class finishing equipments which uses Patented Technologies & Designs, Proprietary Engineering, World Class Manufacturing & CE Certification. All PAPER BIND equipments are manufactured in technical JV with European companies in India, Europe & China. With several technology buyouts, PAPER BIND is today one its kind of document solution company in India. The product portfolio comprises of Digital Cutting Machines, Creasing & Perforation Systems, Case Making, Adhesive System, PUR binding, Pressure Binding, Hot Foil Stamping, Folding Machines, Digital Slit Cut & Crease (SCC), Joggers & many more. PAPER BIND products are classified under PUR Bind, Pressure Cut, Pressure Crease, Pressure Jog, Pressure Bind, Pressure Lam & Foil Press.


(A Unit of First Paper Idea India Pvt. Ltd.)
Suite 324-325, Tower B, Spazedge,
Sohna Road, Sector 47,
Gurgaon – 122001 (Haryana) INDIA

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