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January 18, 2012

Online Marketing Specialist

At Infogain India (Noida)


Candidate Profile

*MCA or MBA degree
Experience : 2-5 years
*2+ years of total experience including at least 6 months” experience in online Marketing, Web analytics and Internet advertising.
*Sound knowledge and experience of web analytics.
*Should have excellent knowledge of SEO, search engine algorithms; advanced knowledge of Google analytics; PPC,good understanding of web development & design, HTML, CSS and how it affects SEO.
*Teamwork skills and experience interacting with team members in knowledge sharing and development.
*Proficient in using MS Word, Excel, and PowerPoint ,Dreamweaver.

Job Description

*Do keyword analysis to identify highest potential keywords
*Coordinate and execute on-page optimization around the selected keywords, web content, image, code, functionality and visualization.
*Coordinate and execute off-page optimization through directory submissions, article submissions, social media postings, and blogging
*Track keywords and how well they are doing in various search engines; analyze results and modify strategy as appropriate
*Monitor crawling statics, html error, and crawling error. Work with internal link structure regarding SEO as well as user visibility.
*Work with robote.txt, ht access file, conical issue, redirection, 301 and 302 redirect, on page optimization.
*Coordinate and leverage use of other marketing tools including email marketing campaigns to further boost traffic to target pages
*Increasing Website Conversion Rate & Enhancing User Experience
*Create monthly reports on web traffic,mkeyword ranking, account management, Adwords budgeting, project reporting, progress reporting, coordination with web development and designing team for executive management
*Strategize online marketing campaigns including search engine optimization (SEO), pay per click (PPC), search engine marketing (SEM), social media marketing (SMM/SMO), Email marketing, viral marketing.
*Conduct competitor analysis and develop strategies based on best practices
*Research new trends and approaches in SEO; leverage as appropriate
*Evaluate relevant tools and make recommendations as appropriate
*Assist in other marketing activities including market research, campaign support, prospect database management, and PR activities

Company Profile

Infogain Corporation is a technology solution provider helping you to attract, retain and service your customers better. Combining the deep knowledge of technology and business process and leveraging its dual shore business model Infogain Corporation helps you to unlock the potential of scattered and unrelated data though integration and analysis.

We were conceived with an entrepreneurial spirit that aims toward customer delight in all of our associations. We incubate the leadership attributes of our employees by promoting entrepreneurial ventures, and combining them with strong technical and business plans. Our goal is to understand your business, share a common business goal with you, and help you reach your objectives. We value the long-term relationship we create with our customers and ultimately become an extension of their businesses.

Email your updated CV to rakhi.saxena@infogain.com or call on +91 120 2580406

Are You Interested For This Position?
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