Position Name: Sr Online Marketing Manager
Work Location: Gurgaon
Experience Required: 2+ years
Notice period required: 1 Month or immediate
* Develop and implement online marketing strategies with focus on high growth in revenue and ROI in marketing costs.
* Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed strategy, social media
* Serve as an in-house SEO expert, develop and maintain SEO strategy and project plan
Reporting, analysis and on-going optimization of all marketing channels.
* Create feature specification processes for changes to the website and other online projects.
* Research, identify and implement new online traffic and customer acquisition opportunities.
* Lead the team in coordinating consistent user experiences and brand presence across all internet presences.
* Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
* Analyze and report program performance; provide results and recommendations for improvement and new programs.
* Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.
* Drive revenue on websites for both books and program sales.
Gurgaon – 122001