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April 5, 2013

Digital Marketing Manager

At Unisys Infosolutions (Karnal)
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Post: Digital Marketing Manager

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Candidate Profile

• Strong interest/passion in Search Marketing
• 5-8 yrs of experience in SEO / SEM / Digital Marketing.
• Experience in Real Estate Industry – Highly Desirable.
• Excellent knowledge of SEO best practices and Search engine algorithms.
• Ability to create search engine marketing and advertising, proposals and strategies.
• Ability to write ad copy and suggest design ideas for online ad campaigns.
• Strong analytical skills with an aptitude for solving problems.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, Word Tracker Keyword Discovery, etc).
• Excellent Communication skills (Written and oral)
• Knowledge of HTML/CSS and website administrations – Desired

Job Description

• Assessment and restructuring of current content
• Identifying and correcting technical errors in the way a site is built that prevent search engines accessing the site effectively
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Perform extensive keyword, competitor and market analysis
• Implementation of Title and Meta description tags
• Identifying link building opportunities and how to gain links for a site
• Creating off-site industry related content
• Properly implementing internal linking within content
• Development of link strategy
• Website and blogger outreach
• Back link analysis
• Directory and other linking submissions

Social Media:
• Maintaining online social profiles
• Create a foundation of influencers among followers
• Properly announce brand-related news
• Build trust within an industrys community
• Become a source of information for industry news
• Measure social growth

Company Profile

Unisys Infosolutions Pvt. Ltd. a flagship company of Unisys group incepted in 2005, is Entertainment, Media and Technology company having 360 degree global infrastructure in distribution of entertainment, media and technology services. The company diligently active in all domains viz. Mobile, Data, Web, Mobile Apps, Physical and Digital distribution globally.

Contact

UNISYS INFOSOLUTIONS PVT. LTD.
Sco-18, Sec-13 UE,
Karnal (Haryana)

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