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Community Manager

Candidate Profile

Social Media Manager / Online Community Manager with 4 to 7 years exp.

Job Description

Analyze and evaluate both existing and potential social media activities and strategies.
Conduct, gather and analyze market research to determine social media opportunities and Competitiveness.
Identify, interpret and capitalize on social media trends.
Develop unique value propositions, business partnerships and social media programs that are targeted towards key customer segments.
Participate in identified social media communities and manage conversations in those communities which includes seeding content in snippets.
Recommend social media surround ideas – Applications, Crowd sourcing, Videos etc.
Conceptualize and internally present ideas to weave in social media initiatives with existing marketing plans.
Achieve targeted results and ensure timely and effective execution of social media tactics and programs.
Collaborate with internal stakeholders (creative team, content developers, customer support, marketing, Brand management, trade) to provide support to their initiatives.
Measure the success of all social media activities and report results to management.
Create, maintain and execute a social media editorial calendar and posting schedule.

Key Requirements:

Excellent communication and writing skills.
Strong organizational skills.
Dedicated to blogging and use of social media platforms.
Should be socially outgoing and have a keen interest in interacting with new people.
Knowledge and understanding of technology, search, new trends and the latest in social media.
In-depth knowledge and understanding of social media platforms such as: Facebook, Digg, Hunch, Twitter, Youtube, Flickr, and Google+ etc.)
Discretion to identify threats and opportunities in user generated content.
Must be good at online research over any given topic and have the ability to create excellent editorial Content at a moment’s notice.
Proficient with open source content management systems such as: Tumblr, WordPress, Joomla etc.
The ability to manage multiple priorities and demanding timeframes Public relations, Marketing, Sales, and Community Management experience a plus.

Company Profile

ProjectPurple is an e-commerce venture in the fashion, apparels and accessories space selling our own brand through digital channels. The company is being incubated by Smile Group which is a part of established and successful e-comm ventures like fashionandyou, dealsandyou, bestylish along with digital media and advertising companies like quasar, tyroo, zoomtra etc. We are in the process of hiring a young, motivated and dynamic team to be part of this venture across all functions – Marketing, Tech, Operations, SEO and SEM. (

Please note that the website is under construction as the company has recently started in India (Gurgaon).

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